The B2B employee advocacy course

Launching an employee advocacy program is one of the most impactful steps a B2B marketer can take to expand brand reach, build authentic trust with audiences, and turn employees into powerful voices for the company.

This course will guide you through becoming your organization’s B2B employee advocacy expert.

What you’ll learn

Inspire employees across your organization to share marketing content and leverage their collective reach to amplify your brand with B2B employee advocacy.

What should I prepare first?

How do I excite new advocates?

Why do early wins matter?

What if engagement dips?

How do I scale advocacy?

How do I measure success?

Enroll today

The Oktopost Academy will equip you with the mindset, skillset, and toolset necessary to lead B2B social media at your organization successfully.

We’ve compiled our 10+ years of experience in the B2B space to deliver the absolute essentials for any B2B marketer.

Exclusively for Oktopost customers: Enroll to access all videos, gain expert know-how, and earn a LinkedIn-ready certification.

George McCann

Social Media and Community Manager, Comply advantage

Join the ranks

Leading B2B brands empower their employees with advocacy.

Jamie Stepien

Head of Web & Social Media

Nina Humphrey

Senior Digital Marketing Executive

Tariq Sinnetamby

Social Media Manager

Meet your industry expert

Jennifer Gutman is the Director of Customer Marketing at Oktopost and a recognized expert in B2B employee advocacy strategy. With over a decade of experience, she has coached advocacy programs of all shapes and sizes, leading them to scale and sustainable success.

Jennifer passionately believes that social media is the anchor of any successful B2B marketing strategy.

A true B2B partner to some of the world’s most social organizations

Book a demo with one of our experts

Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.