# LinkedIn benchmark tool

Use the LinkedIn benchmark tool to compare your LinkedIn Page performance against 1,000+ B2B companies in your industry. Get personalized insights and AI-powered recommendations, completely free.

Based on data from 1,000+ B2B LinkedIn Pages · Updated monthly

## B2B LinkedIn Benchmarks at a Glance

Key performance benchmarks from **6,600+** B2B company LinkedIn Pages across **9 industries**. Dataset: April 2026 · Updated monthly

- **Median Impressions per Post:** 911  
- **Median Engagement Rate:** 5.38%  
- **Median Engagements per Post:** 48  
- **Top 10% Engagement Rate:** 21.33%

**Transportation** leads in engagement rate with a median of 8.89%, 1.7× the overall median.

**Legal Services** companies see the highest impressions per post, with a median of 2,187.

## Stop Guessing. Start Winning with the B2B LinkedIn Benchmark Tool.

Use our LinkedIn Benchmark Tool to see exactly how your performance stacks up against your true B2B peers in sectors like Tech, Finance, and Legal services.

### How It Works

1. **Select Your Industry & Size**  
   Choose from 15+ B2B sectors and company size ranges to get relevant, apples-to-apples comparisons.

2. **Enter Your LinkedIn Metrics**  
   Input your page metrics: impressions, engagement, followers, and growth rates from your LinkedIn analytics.

3. **Get Your Benchmark Report**  
   See where you rank against industry peers with percentile scores, visual comparisons, and AI-powered recommendations.

## Why Benchmark Your LinkedIn Performance?

### Data-Driven Decisions

Stop guessing. Know exactly how your LinkedIn performance compares to companies in your industry and size range.

### AI-Powered Insights

After you enter your metrics, AI analyzes your gaps versus top performers and identifies the 2–3 changes with the highest expected impact for your specific industry and company size.

### Updated Monthly

Fresh benchmark data every month from 1,000+ B2B companies ensures your comparisons are always current.

### Industry-Specific

Compare against your actual peers, not generic averages. Benchmarks broken down by 15+ industries and 7 size ranges.

## About Our LinkedIn Benchmark Data

Prepared by Oktopost's B2B Research Team · Updated monthly

Our LinkedIn benchmark data is aggregated from over 1,000 B2B company LinkedIn Pages across more than 15 industries, including Technology, Financial Services, Healthcare, Manufacturing, and Professional Services. In our analysis, Technology sector companies with 500–2,000 employees consistently show the highest engagement rates.

For the full breakdown of this quarter's numbers across every sector and company size band, including median engagement rates and follower growth trends, you can [read the full Q1 2026 LinkedIn benchmark report](/content/linkedin-benchmark-report/index.html).

The benchmark tool compares your [LinkedIn metrics](/content/blog/linkedin-engagement-rate/index.html) against percentile distributions, specifically the 50th percentile (median), 75th percentile (strong performers), and 90th percentile (top performers).

## How to Interpret Your LinkedIn Benchmark Results

Your benchmark report places each metric at a percentile rank relative to companies in your industry and size range. Here is what each tier means in practice:

### Below 50th percentile: Opportunity zone  
Your metric is below the median for your industry and size. This is the highest-leverage area to focus on. Start with the AI-powered recommendations in your report.

### 50th–74th percentile: On track  
You are performing at or above the median. Focus on the specific metrics where you are closest to the 75th percentile.

### 75th–89th percentile: Strong performer  
You are outperforming 75% of comparable B2B companies.

### 90th percentile and above: Top performer  
You are in the top 10% for your industry and company size.

## Frequently Asked Questions

- **What is the LinkedIn Benchmark tool?**  
  The tool lets you compare your LinkedIn Page metrics against aggregated data from over 1,000 B2B companies.

- **Is the LinkedIn Benchmark tool free?**  
  Yes, completely free. No credit card or account required.

- **Where does the benchmark data come from?**  
  It is aggregated from over 1,000 B2B company LinkedIn Pages, updated monthly.

- **What metrics can I benchmark?**  
  Metrics include impressions per post, engagement, total followers, and others. Select at least 4 for a comprehensive comparison.

- **How can I improve my LinkedIn metrics?**  
  Your report includes AI-powered recommendations ranked by expected impact.

- **How often is the benchmark data updated?**  
  Data is refreshed monthly with the latest LinkedIn performance metrics.